How can I convert Facebook interactions into leads? - Hy.ly

The 5 Levels of Maturity for Capturing Leads Through AI-Powered Messaging.

The Evolution of Joe.

Meet Joe. Joe, like you, has big plans for the upcoming year. You want to start capturing leads through AI-driven messaging, and Joe wants to get fit. Strange as it sounds, you and Joe follow a similar path to success.

We’ve broken this journey into five levels of maturity. As we go through these levels, identify where your property stands today and where it can go. One important thing to remember—progress is progress. Each step forward brings you closer to an optimized lead generation strategy.

Last Updated: March 2025

Level 1: The Beginner Phase

Joe’s Journey: Joe joins a gym. (Yay, Joe!) This is the first step to getting in shape. However, signing up isn’t enough—Joe needs to actually use his membership if he wants to see results.

Your Property’s Journey: At this stage, your property has a social media presence—perhaps a Facebook, Instagram, or WhatsApp account. While this adds credibility and provides basic information, there’s no one actively managing inquiries. Prospects who don’t receive timely responses may lose interest.

Level 2: The Reactive Phase

Joe’s Journey: Joe starts going to the gym but doesn’t follow a structured routine. He jumps on the treadmill because it’s familiar, but it’s not tailored to his fitness goals.

Your Property’s Journey: A corporate social media manager begins fielding inquiries, but they are juggling multiple properties. This means slow response times and generic replies—often directing prospects to the website rather than answering their questions. While this is a step forward, it doesn’t effectively convert inquiries into leads.

Level 3: The Proactive Phase

Joe’s Journey: Joe finally starts lifting weights, and he’s seeing progress! But he’s so focused on upper body workouts that he forgets about leg day—his routine is incomplete.

Your Property’s Journey: Now, an on-site leasing team member manages social media inquiries. This allows for more personalized responses, and some prospects may be encouraged to submit their details. However, response times remain inconsistent since leasing agents are already handling walk-ins, tours, and phone calls.

Level 4: The Automated Phase

Joe’s Journey: Joe realizes his mistake and shifts his focus to legs—but now he’s overcompensating. His routine is unbalanced, leading to slow, uneven progress.

Your Property’s Journey: At this stage, you introduce a basic chatbot that automates responses 24/7. While prospects now receive immediate replies, the bot is limited—it can’t answer complex questions, and conversations often feel robotic. The efficiency has improved, but engagement quality has suffered.

Level 5: The AI-Powered Phase

Joe’s Journey: Joe finally perfects his routine, balancing strength, endurance, and recovery. He reaches his goal and feels stronger than ever.

Your Property’s Journey: You introduce an autonomous AI-powered chatbot, such as Agentic AI, which creates the perfect balance between automation and human interaction. This chatbot:

✅ Responds instantly to every inquiry, 24/7.

✅ Hands-off complex questions to an on-site agent when needed.

✅ Automatically captures leads and syncs them to your CRM.

✅ Schedules property tours directly from chat.

With Agentic AI, your property no longer has to choose between speed and personalization—you get the best of both worlds.

Conclusion: Where Are You on This Journey?

A new year means new growth opportunities. Whether your goal is improving fitness or boosting lead conversion, the process is the same: identify where you are, commit to progress, and implement the right tools.

Don’t let slow responses or outdated processes hold you back. Book a demo today to see how Agentic AI can take your lead capture to the next level!