Glossary of Multifamily Marketing Technology

List segmentation is the process of dividing your leads into sub-groups. Segmentation allows you to target specific messages to specific sub-groups, leading to a better response on each message. List segmentation is also the foundation of an efficient lead nurturing process.

Leads can be segmented by a variety of criteria: demographic (age, sex…), psychographic (activities, interests, opinions…), or even lead nurturing stage (new, active, sales-ready…).